Hand-painted color techniques have reshaped what clients ask for at the salon chair. As South Dakota's cities grow, so does an appetite for rest, recovery and a little polish.

Balayage and lived-in color dominate current requests.

What sets it apart

Colorists train continually to keep pace with trends. That detail is easy to overlook, but it helps explain the pull this place has on locals and visitors alike.

Low-maintenance looks appeal to busy, outdoorsy clients.

Why it matters

What ties it all together is a distinctly South Dakota balance between the wild and the worked-over. For a growing number of South Dakotans, that kind of reset has become part of the routine.