The Pedicure and Foot-Care Niche
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Beauty

The Pedicure and Foot-Care Niche

For a state that spends its summers on trails, foot care has found a devoted following.

For a state that spends its summers on trails, foot care has found a devoted following. The same climate that tests South Dakotans also sends them looking for ways to slow down.

Spas market pedicures to the region's hikers and walkers.

What sets it apart

Foot-care specialists address the wear of an active lifestyle. It is the kind of specific that turns a passing curiosity into a lasting fascination.

Treatments blend relaxation with practical recovery.

Why it matters

In the end, the story here is really a story about the northern plains and the people drawn to them. For a growing number of South Dakotans, that kind of reset has become part of the routine.