Section

Beauty

Spas, salons and the wellness scene of Sioux Falls and Rapid City.

Scenic hills weddings have created steady demand for on-site hair and makeup artists.

Quiet hills settings have inspired retreats built around scent, rest and reset.

Beyond the barber's chair, men's skincare and grooming have become a growing market.

Specialized studios have made lash extensions and brow shaping a category of their own.

Beauty retail has grown from mall counters into destination shops and local brands.

Hand-painted color techniques have reshaped what clients ask for at the salon chair.

South Dakota